New look, same promise from RxSense

For the past ten years at RxSense, our mission has always been to make prescription benefits more accessible, affordable, and efficient. Today, we are unveiling a refreshed brand and updated website that brings that commitment into clearer focus.

Prescription drug costs remain one of the biggest challenges in health care. Nearly one in four insured Americans skip filling prescriptions each year because of cost concerns. We believe there is a smarter way forward, and one that ensures people can access the medications they need.

Our new look and reimagined digital experience offer a clearer, more modern expression of who we are, how our platform works, and how we are transforming pharmacy benefits to lower costs and reduce complexity.

What’s different, what stays the same

What’s new?
You’ll see a refreshed logo and an updated website experience. These changes go beyond aesthetics. They are about clarity: making it simpler to see how RxSense works, why it matters, and who we serve. This new brand also signals our momentum and ongoing commitment to advancing transparency across the pharmacy benefit landscape. 

What stays the same?
Our mission, people, and focus on our partners' success remain unchanged as we continue delivering solutions that simplify access to prescriptions and reduce costs for partners, clients, and consumers.

As our founder and CEO, Rick Bates, explains:

“This rebrand is more than just a new look, it’s a sharper expression of who we are and what we stand for. In today’s complex healthcare landscape, we provide a modern and transparent model that gives our partners the flexibility, control, and insights they need to deliver better care.”

Built for today. Ready for tomorrow.

Behind our new design is the same technology our partners rely on every day. We built our platform from the ground up to tackle health care’s toughest challenges: getting prescriptions approved in real time, avoiding surprise costs at the pharmacy, and giving organizations the insights they need to manage care more effectively. 

With smarter tools, better data, and a benefit model designed for affordability, we are helping remove barriers that too often stand between people and the care they need. This foundation gives our partners the flexibility to adapt quickly, control costs, and deliver a better experience for the people they serve. And because health care is always evolving, our platform is designed to grow and adapt right alongside it.

To learn more about RxSense, visit our updated website or contact us to see how our platform and products can help bring smarter pharmacy benefits to your organization.